SEO analysis is the process of collecting, tracking and analyzing your marketing data with the goal of increasing organic website traffic. YouTube and other Google-owned services give the impression that Google is unavoidable. Additionally, using Fathom Analytics can make your website faster as it doesn't need to load, display or store cookie notices (which may require additional javascript and more). The rumors that Google wants your SEO team to use Google Analytics to get more details about your strategies are false.
It's easy to run Plausible Analytics on your site alongside Google Analytics and see if you like it before making a decision. Site speed is also an important ranking factor for Google, so this Google Analytics SEO tactic is essential. It's important to check for drops or spikes at the time when Google announced an algorithm update. The idea is that Google is a giant in the industry, striving to be used in all ways and forms all over the world.
You may hear claims that removing Google Analytics from your website will hurt your search engine rankings, and possibly even cause Google to penalize you. Webspam does not use Google Analytics, and I checked and search quality in general does not use Google Analytics in the ranking. Now, just to cover, in case you're really curious, a little corner case; what would happen if my site was very, very slow, and adding Google Analytics just threw me over the edge, where my page or site seemed to load very slowly? I know it can be difficult to understand what can and cannot be penalized in Google, especially when you read articles like this one from the Google Analytics competition.
If you want to improve your SEO rankings, there are several steps you can take. First, make sure your website is optimized for speed. This includes compressing images and minifying code. Additionally, create content that is relevant to your target audience and use keywords strategically throughout your website. Finally, build quality backlinks from reputable websites.
Google Analytics can be a useful tool for tracking website performance and understanding user behavior. However, it does not directly impact SEO rankings. To improve SEO rankings, focus on optimizing website speed, creating relevant content and building quality backlinks.
