Google Sites is more of a collaboration and presentation tool than a fully functional website builder. It is designed for communication within the company and personal sites of the most basic type and is not really geared to any particular sector. The New Google Sites integrates with other applications, including Google Analytics, and offers unlimited storage and the ability to add up to five custom URLs to your site.
Although the New Google Sites is not yet a professional tool, it does have both feet planted in the 21st century. It makes it easy to showcase your team's work, with easy access to all your Google Workspace content, whether it's a Drive folder, a document, or even a shared calendar.
Google Sites is free to use, but you should always remember that you can use it as a useful tool in addition to owning and managing a website. You can also compare Google Sites to other website solutions, such as hosting your own website or using a hosted e-commerce platform.
If you want to make sure that your website ranks well on Google, you should consider hiring an SEO expert who can help you optimize your website for search engine rankings.