Google Adwords: Is It Really Gone?

Google Adwords is an incredibly effective method of online advertising that can be used to increase traffic and conversions dramatically. Despite its cost, many people choose to use this service over traditional SEO. Through features like smart bidding, Google places bids for you to maximize campaign performance. Additionally, Google Ads offers its users plenty of opportunities to effectively monitor and manage their campaigns. Negative keywords allow you to tell Google to hide your ads when users search for specific terms. Having a Google My Business (GMB) profile also has many advantages for increasing the visibility of local searches. Before changing your bid settings, Google recommends leaving the campaign alone while it is in the learning phase. For each auction, Google calculates an ad ranking for each ad in the auction, which determines if users see your ads in the first place. Whether you use e-commerce SEO keywords or even YouTube SEO to increase your online presence, Google Ads helps you discover the keywords that matter. Some companies choose to run paid ads on Google Ads and on social networks because each offers different targeting strategies that align with the functionality of their respective platforms. And with the Google Display Network, you can expand your reach with targeted display ads that your audience will see when they browse their favorite websites, watch YouTube videos, use mobile ads, and even check their Gmail. Google Ads will continue to innovate for easier use, large ad inventory, and multi-channel reach. This greatly increases your potential to attract new customers based on the search terms and keywords they enter into Google search. As you might expect, there are countless companies and individuals who would love to have the coveted top spot in Google search results. Most companies that advertise on Google will receive a return on their ad spend, which makes Google worthwhile. Google Ads gives you full control over your targeting options, from specific search terms to age, location, and even hobbies and interests. To find out more about how to rank on Google, visit BurnesSEO's website for more information.