Everything You Need to Know About Google Analytics

Google Analytics is a powerful tool that can help businesses of all sizes understand their customers and optimize their marketing efforts. It is a “freemium service”, meaning that small businesses can use the basic features for free, but if you want more advanced features or the ability to do more with the service, there is a recurring fee. With Google Analytics, you can gain a complete understanding of your customers across devices and platforms, and create custom reports to focus on the metrics that matter most to your business. There are two versions of Google Analytics: the standard version (GA) is free and the premium version (GA360) is the paid version with tiered pricing. The major difference between the free and paid versions is that the paid version has SLA obligations, ensuring 99.9% uptime, support and data update. The limit of 50 properties and 25 views per property in the free version may also be too tight for a growing business. Integrations are another reason to upgrade to the paid version. However, if you are a small local business or a multi-billion dollar company, Google Analytics has something to offer you.