In fact, TikTok recently released a report that reveals the power of creator-based ads. From improved brand recall and engagement to view rates, TikTok ads with creators had an 83% higher engagement rate than ads without creators (12%). Brands that create these types of TikTok ads can include a call-to-action button that links to a landing page. If your goal is to generate traffic or sales from TikTok, In-Feed ads may be the solution.
Spark ads allow brands to promote their current TikTok content and user videos instead of creating a video from scratch. Like In-Feed ads, these ads look and feel like organic content. This is because they appear in the feed without interrupting the scrolling experience. But unlike In-Feed ads, Spark ads can link to a TikTok account instead of just a landing page.
Since these ads are attributed to a real TikTok account, viewers can visit the original poster directly. That said, Spark ads can include a call-to-action button that directs viewers to a landing page instead of an account page. Viewers can also tap the music icon in the ad to view that song's audio page (and use it on future TikToks). These “video first” ads last 60 seconds and appear immediately after someone opens the TikTok app.
If you're looking for perfect ads that look organic, TopView ads probably aren't your best option. This is because they can disrupt the user experience. Along with its length, TopView is one of the most “traditional” video ads on TikTok because they look commercial. These full-screen ads appear in the FYP immediately after someone opens TikTok.
They are created with 3- to 5-second videos (or 3-second images) that direct viewers to a Hashtag Challenge or landing page. Brands can choose either option depending on the objective of their campaign. To say that the campaign was a success would be an understatement. In fact, nearly 350,000 TikTok users contributed to the challenge, which garnered more than 1 billion views at the time.
Did you know that TikTok ads with funny touches are 24% more likely to be seen in their entirety?. Learn all about TikTok ads, from setting up your first campaign to creating ads that generate conversions. Are you thinking of using TikTok ads for your brand or business? From segmentation, ad creation, information reporting and ad management tools, TikTok ads offer a powerful and easy-to-use platform to help companies and brands advertise to millions of users around the world. Whether you're a small business with a limited budget or running a 10-day campaign, TikTok Ads offers a number of unique tools to help brands and businesses stand out.
Let's see what TikTok ads actually look like. TikTok offers a variety of different creative ad formats for brands and businesses to explore. You've probably seen most of the different types in your daily TikTok scroll. With a variety of options to choose from, it's hard to know which ad format is best for your brand, so we look at the different types of TikTok ads and how they might work for your business below.
Feed ads are video ads that appear among users' videos as you scroll through your For You page. If you're not familiar with TikTok and the For You page, the ads in the feed are very similar to the ads you would see when visiting Instagram stories. You can be very creative with In-Feed Ads. You can include several calls to action and make your video between 9 and 15 seconds long.
One thing to keep in mind is that, just like any other video on your For You page, the ads in the feed can be ignored or skipped quite quickly. You only have 2 to 3 seconds to capture your audience's attention before they keep scrolling. Ads in the feed should be displayed in full screen and be attractive enough to prevent users from overlooking your content. Another positive aspect of In-Feed Ads? TikTok users can like, comment on, share and interact with your video just like any other video on the For You page.
If you're just getting started with TikTok ads, Brand Takeovers might not be your first choice. Because, while highly effective, brand takeovers come at a high cost. TikTok ads are new to the scene: brands and companies are still experimenting with the platform, so it's difficult to understand the average spend or return on investment (ROI). So, if you have a small business and want to try TikTok ads, don't let the unknown scare you right away: spending a lot of money on TikTok isn't the only way to advertise on the popular app.
As more brands begin to interact with and use TikTok ads, it will become clearer if TikTok will follow a model similar to that of Instagram and Facebook ads (no budget is too small), or if they will continue to maintain certain types of ads, such as brand hashtag challenges, as the elite spends. Before you can create ads on TikTok, including feed ads, you must have TikTok approval. It's not a difficult process, just an additional step to consider. And there you have it, our quick guide to TikTok ads.
Think of this ad as TikTok's digital billboard. It takes over the user's screen as soon as they open the application and, like a billboard, the user can't miss it. TopView ads have sound, can last between 5 and 60 seconds, and can be static or dynamic. This type of ad also allows brands to include a call-to-action button that directs users to the brand's landing page.
According to a study by Kantar, TopView ads are considered to be the least intrusive ads compared to ad formats on other platforms. They also have the lowest preference for omission and the lowest level of annoyance. With the SparkAds tool, brands can increase their organic content and increase the reach of an organic publication for a wider audience. After the promotion, your video will appear as an advertisement similar to an advertisement in the feed.
Therefore, the video will remain relatively discreet and will look similar to any other video in the user's feed. Boosting an organic post will allow you to connect the post to your brand's TikTok account. Design your video ads in In-Feed to work vertically and consider the safe areas where you should work to ensure that the TikTok user interface doesn't block any of your key visual elements. Put your brand in the spotlight by occupying the main advertising spaces on TikTok.
TopView ads capture users' attention by appearing at the top of the For You feed when opening TikTok for the first time. In this format, the video can last up to 60 seconds, offering an immersive viewing experience without any other competing content. TopView is perfect for brand awareness objectives, as it guarantees an extremely wide reach and a large number of impressions. Brands should make the most of this must-see location by using a highly engaging video that leaves a lasting impact.
Brand Takeover ads are short and agile, whether it's a 3-second image or a 3-5 second video, and allow brands to direct traffic to internal and external landing pages. Brand acquisition ads have a 100% voice share the day they appear, meaning that users won't see any other brand acquisition brands on that particular day. This premium advertising space has a high price and is suitable for big brands seeking maximum exposure. The ads in the feed appear more organically, such as one more video that the user can see on their For You (FYP) page.
This TikTok ad format usually receives the most participation in the app, since users can like and comment on it. Although these ads can last between 5 and 60 seconds, TikTok recommends between 21 and 34 seconds. It also includes a button with a call to action (CTA) that can lead to an external landing page. This ad is similar to an ad integrated into the feed, with the main difference being that it is the first video that users see.
It may not be the first video they see when they open the app, but brands are guaranteed three seconds of attention. Brands have to be very creative to make an impact in such a short time; luckily, they've already done half the hard work, since they don't have to worry about capturing initial interest, unlike ads in the feed, where users can simply browse through. TopView ads and feed ads are the most common ads on TikTok and are the easiest to create. If you're new to the world of advertising, we recommend that you start with these ads along with other social media ads, just to keep in mind that the cost of TikTok ads varies and they require a minimum budget.
Spark ads are basically ads integrated into the feed, but these types of TikTok ads also allow brands to turn their own TikTok videos or a creator's video (with their permission) into ads. Spark ads allow users to visit the brand's TikTok account and use their audio for their own video or visit a music page. This advertisement is highly recommended for any advertiser, regardless of their marketing objectives, as it is relatively easy to launch and very effective. The new Spark Ads profile landing page user interface offers a 69% higher conversion rate and 37% lower cost-per-action (CPA) than ever before.
To create an ad that impacts your audience, you must choose the type of ad that best conveys your message and helps you achieve your goals. TikTok has launched categories of special ads that require you to declare any campaign that pertains to the vertical housing, employment or credit markets. And now is the perfect time to start using TikTok ads, as not many brands and companies have discovered their potential. Whether you're looking to expand to TikTok or reach an existing audience, running an ad campaign can increase engagement sooner rather than later.
One drawback of this type of TikTok ads is that many creators notice when the hashtag starts to take off, which means that they will include the hashtag in their videos without mentioning the brand or anything related to the hashtag. Since the removal of the Discover page from TikTok, this type of ad works best when a challenge is presented to users along with other ads. TikTok advertising allows you to purposefully connect with large audiences, as well as with TikTok niches. But, as it's a relatively new platform, you might have some confusion about the different types of TikTok ads and how to use them.
We've compiled the definitive roadmap for exploring TikTok marketing as a brand, from finding influencers to investing in ads and everything in. .
