What Does Google Analytics Track and How to Use It

Google Analytics is a powerful tool used to track website activity, such as session duration, pages per session, bounce rate, and the source of traffic. It is a free tracking tool offered by Google that shows you how visitors use your website. The Conversions section of Google Analytics is about understanding how people convert on your website, which is essential to improving your conversion rate. You can assign IDs (perhaps a customer ID) to multiple sessions across multiple devices, but you cannot collect personally identifiable data in Google Analytics.

Google Analytics allows you to isolate and segment a subset of users who are most important to your business. It offers a range of metrics that users can customize to fit their needs. To use Google Analytics, you must create an account and add a tracking code to your website. Once a user arrives on your site, Google Analytics begins to track their behavior, what pages they visit, what content they are viewing, and what other things they are doing on your site.

Google Analytics real-time reporting is an essential feature for viewing users who are currently browsing your site. It's a code through which Google Analytics knows to track visitors to your website and any actions they take. The dashboard can be viewed on the Google Analytics site and is available through a widget or a plugin to integrate it into other sites.

Google Analytics provides key insights into how your website is performing and what you can do to meet your goals. To maximize the benefits of using Google Analytics, it is important to understand the data it captures and how it can be used to improve your website's performance. With the right knowledge and understanding of how Google Analytics works, you can use it to make informed decisions about how to optimize your website for better results.