Google My Business (GMB) is a free internet-based service designed to help promote local businesses online. It allows you to provide details and photos of your company, including your location, services and products. With GMB, you can connect with customers, post updates, list your products and services, accept online orders, and much more. To make sure that GMB works well for you, you'll need to regularly create Google posts that are relevant and useful to your business. Verifying your business on Google My Business is the first step to unlocking the power of this service. This process allows customers to find your company and tell them your story. Once you've completed that process, your Google My Business account will be connected to your business profile and will be under your management. You can also indicate the safety precautions your company has implemented, such as “Mask Required”, “Staff Undergo Temperature Checks” or “Surfaces Disinfected Between Visits”. Google My Business includes powerful features that provide information on important areas to help you strategize and make decisions. You can also have a profile if you are a company in the service area that visits or delivers to customers directly, but does not serve customers at your business address, such as a plumber or a cleaning service. If your business doesn't have a location that customers can visit, but it offers in-person services or deliveries, you can list your service areas. The more “searchable” your business is, the greater the chances of leading potential customers in your own way. In fact, Google is said to receive about 5.6 billion searches in a day, and a large percentage of these queries have local intent. The more visible you are or the more often your business appears in search results, the greater the chances of attracting people's attention to you. An ad for a local business is more likely to appear when people search for a nearby company using Google Maps. The final approach to using Google My Business for SEO appeals to the trust component of Google's algorithm. To make sure that GMB works well for you, you'll need to regularly create Google posts that are relevant and useful to your business. With GMB, you can connect with customers, post updates, list your products and services, accept online orders, and much more. Google My Business is an invaluable tool for businesses looking to increase their visibility online and reach potential customers. By verifying and managing your business profile on GMB, you can ensure that customers have access to accurate information about your company and take advantage of all the features available on this platform.