Use GMB to create an accurate list of your business that appears in Google search. On the other hand, use G+ to connect and reach your audience, while improving the visibility of your online business. Google My Business is a free service that replaced Google Places. The service will provide your heating, ventilation and air conditioning company with a physical location on Google Maps that will help potential local customers find your services more quickly.
Google Ads is an advantage for both advertisers and Internet users. A company wants to appear in front of people who are looking for the products and services they offer. A user wants to see valuable search results related to their search query. Google Ads helps to satisfy both parties, depending on whether the company implements the right tactics or not.
This is because Google+ information is what customers see when they use Google Search or Google Maps. Anyone with a Google Ads account can strategically bid on keywords to appear in searches that are relevant to their business. Google My Business allows you to upload photos of your location, products, logo or any other image that captures the essence of your company. Google AdWords strategically places personalized advertising for your company at the top of relevant search results.
With more than 4.3 billion users worldwide, of which 246 million are in the United States, Google offers an ideal platform for your marketing efforts. Also, if you've created a brand page on Google+ without a physical location, you won't find your business on Google Maps. Google My Business is your chance to present accurate and detailed business information to your audience on the platform they use to find a company like yours. Therefore, anyone searching for relevant terms, such as air conditioning repair or HVAC services, will see Google Ads results first (before Google Maps and organic search results).
Some business owners may find out of date or incorrect information about their business when using Search or Maps. The digital experts at M&R know the right strategies for managing Google Ads and Google My Business. Google Ads allows businesses to increase brand awareness, brand recognition, website traffic and conversions. Your profile is free and Google uses your profile information on platforms such as Google Search, Google Maps and Google Shopping.
Google+ never really took off like the social network that Google wanted it to be, but it's still vitally important for local businesses. Local customers can contact your HVAC company directly from the advertisement, which will save time and increase the chances of getting more business.
