TikTok offers a wide variety of sponsored ad formats, all of which generate a significant amount of interaction with users, with a CTR of between 1.5% and 16%. The typical CTR ranges from 12% to 16%. The overall conversion rate for my campaign was 0.91%, which is pretty bad for video ads. TikTok has several types of paid ad formats, all of which result in high engagement rates (ads average between 3 and 12% CTR on the site), so even a CTR of 1 to 2% should have been more than achievable.
Another reason was that I kept reading about how Tiktok ads had an excellent conversion rate and an economic cost because they were still quite new. The retargeting component of Nolan Bros' advertising strategy on TikTok led to a significant increase in the conversion rate of their ads in the feed over time. More than half (54%) of TikTok users agree that creators who publish sponsored content or collaborations with brands on TikTok are what they want to see from brands, while 62% consider it the best way for a brand to connect with consumers. If you're looking for more information about TikTok formats and ad manager settings, this is your lucky day.
Advertisers can access a huge audience of potential customers through TikTok ads and quickly build brand awareness.
