What Data Can You Get from Google Analytics?

Google Analytics is a powerful tool that can provide you with valuable insights into your website's performance. It can generate customizable reports to track and visualize data such as number of users, bounce rates, average session duration, sessions per channel, page views, completed goals and much more. With Google Analytics, you can track the return on investment (“ROI”) of your online marketing and segment your data for new visitors, referral traffic, organic traffic, or you can do more with conditional and sequential segments. You can use it to understand how people experience your website, including the devices and browsers they use to load your content. You can see what content people see and how they navigate your pages. You can see trends, monitor the performance of your marketing campaigns and much more. Google Analytics also allows you to isolate and segment a subset of users who are most important to your business. When you first look at the Acquisition Report in your Google Analytics dashboard, you'll see that the Overview tab gives you a complete snapshot of the acquisition, behavior, and conversion data for your main traffic sources by channel (referral, direct search, organic, and social media). Once you have enabled the “Advertising features” option in Google Analytics, you will find information about the demographics of your audience. You can use this data to determine how easy it is to find information on your site, as well as what information people are looking for, then you can create ads that direct users directly there. As you can see in the left side panel, there are more reports in the Google Analytics audience report. Items near your devices, such as public Wi-Fi hotspots and cell towers, will inform Google about your geolocation. Many companies that use alternative analytics software on their websites continue to use Google Analytics because it has become the standard in data collection. Much of the data collection settings can be controlled through your Google Account, including the searches you perform, the websites you visit, and the places you visit. The article he published showed that even when it was idle, an Android device sent “1MB of data to Google every 12 hours”, compared to iOS that sent Apple about 52KB during the same period. But, of course, Google benefits from collecting this information by creating advertising profiles to better target the ads you serve through Google Ads. Google Analytics is a great tool for understanding how people interact with your website and what kind of data they are looking for. It allows anyone to install and use Google Analytics on WordPress easily without using any code. You should start by establishing what success looks like for your organization and then identify Google Analytics reports that will help you measure and interpret success.