What Type of Business Ownership Does Google Have?

Google's largest individual shareholders are Larry Page, Sergey Brin and Sundar Pichai, and the main institutional shareholders are Vanguard Group Inc. and Rowe Price Associates Inc. These two investors hold a significant portion of the company's stock, with Larry Page and Sergey Brin owning Class B shares that are not quoted on the market and therefore have no market value. The company was founded by Sergey Brin and Larry Page in 1998, but since then there have been some changes in its ownership. Google has been able to monetize its services by selling advertising services to companies, including ads that alert drivers when they are close to participating companies. Rajeev Motwani and Terry Winograd co-authored with Page and Brin the first article on the project, which described PageRank and the initial prototype of Google's search engine, published in 1998. Google Cloud has also acquired Looker, a company that specializes in cybersecurity testing and cyber incident response. This acquisition will help Google better protect data in the cloud. Other criticisms of Google include the alleged misuse and manipulation of search results, the use of the intellectual property of others, concerns that their data collection may violate people's privacy and the power consumption of their servers, as well as concerns over traditional business issues such as monopoly and trade restriction, anti-competitive practices and patent infringement. All of these purchases were part of Google's effort to expand from its search engine business to advertising by combining information databases from different companies to tailor ads to individual consumer preferences. To learn more about how to rank on Google, visit BurnesSEO for more information.