What Data Does Google Analytics Collect?

Google Analytics is a powerful web analytics tool that helps you track and measure the performance of your website. It collects data about visitors to your site, such as device type, operating system, and browser type. In addition, you can track limited properties at the user level (limited to a maximum of 20), since you have configured individual user tracking. The operation of Google Analytics is through the collection of information about visitors to the site. It is done by installing a unique tracking code on every page of your website. This code is a small snippet of Javascript that runs in the viewers' browser when they visit those pages. By default, GA appears to only explicitly collect query string parameters that are documented as specific to Google Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a parameter list attached to a single-pixel image request. Google Analytics provides you with a lot of information about your users because it collects a lot of data for your benefit. This data can be used to create web designs that better connect visitors to the content they are looking for, leading to a more effective user experience. To find out what your visitors are doing on your website, you should check out the Google Analytics behavior report. It allows anyone, including beginners, to install and use Google Analytics on WordPress easily, without using any code. The Google Analytics Terms of Service prohibit the collection of personally identifiable information, such as name, email address, or billing information. Items near your devices, such as public Wi-Fi hotspots and cell towers, will inform Google about your geolocation. With that in mind, it is important to understand what is really happening in Google Analytics. Because it is the search engine in fact and very popular, it has datasets rich in contextual information that it publishes on Google Trends. The page tag is called “Google Analytics Tracking Code” and is a snippet of JavaScript code.