Understanding Google Ads Policy: What You Need to Know

Google's advertising policies are designed to ensure a good experience for the people who see their ads, help advertisers succeed, and comply with applicable laws. Advertisers who are subject to temporary account holds must remedy the violations and submit a confirmation form to resume ad serving. After the acknowledgment of receipt, the account will be released from temporary account withholding status three days after the first strike or seven days after a second strike. Advertisers can also appeal a strike decision if they believe it was issued in error. The Google Ads Prohibited Content Policy defines content that cannot be advertised on the service. It is divided into four sub-areas: counterfeit goods, dangerous products or services, which allow dishonest behavior and inappropriate content. Knowing why Google might not approve an ad is important, but understanding the possible statuses an ad might receive and what they mean is equally important. To make policies more user-friendly and accessible to advertisers, Google is launching a “new and improved Google Ads Policy Center”. This will help reduce the number of ads incorrectly “rejected” by the platform and blocked from being shown to users. If an ad is rejected, it is possible to appeal to Google and, if applicable, the publication of such ads with a rating of “Approved with limitations”. Google won't show ads on your network if there appears to be any billing issues, so make sure you provide the appropriate information. The current Google Ads (AdWords) policies will remain in effect until “around September, when the new center is launched”. Capitalizing the first letter of each word in the title is allowed as a form of emphasis. Google has rated the ad as valid, so it will run normally as it does not violate any terms of its advertising policies. Each industry has its own specific characteristics and, along with them, a series of points that Google could interpret as inappropriate. This policy change is very similar to the policy that Facebook already has in place with its special ad categories. If Google crawlers are unable to access the target website due to an error entering the URL in the ad or an error on your website that prevents its normal operation, such as a server failure or in the source code of the page, an appeal can be made. Google regularly updates its policies so make sure you keep up to date with changes to Google Ads so you can stay ahead of the curve. There will be new restrictions on advertising weapons, tobacco and fireworks under its Dangerous Goods Services Policy 26%. To avoid problems with your ads, make sure you do your homework well and check for small details that could give you problems and have a simple solution like making a simple change and resubmitting it. Find out how to rank on google.