Understanding Google's Advertising Policies and Consequences

Google's advertising policies are designed to ensure a good experience for the people who see their ads, help advertisers succeed, and comply with applicable laws. To this end, Google Ads recently introduced a pilot program to combat repeated policy violations. Starting in September, advertisers who continually break the rules will face consequences such as account pauses and indefinite suspensions. Google has long been removing ads that violate its policies, but the repercussions were minor or nonexistent. In response, Google began to modify the settings of its services in Europe and other countries for users under 18. Additionally, a series of Google Adwords policies make running AdWords campaigns difficult unless you know how to work with them. It is also in Google's interest to improve its advertising violation detection systems, since ads are the company's main source of income and linking Google Ads representatives to an avalanche of support requests is not feasible. The Food and Drug Administration (FDA) and the respective agencies in Canada and New Zealand impose these regulations, and Google imposes its own additional advertising policies. Technology companies are facing a growing challenge with monitoring their extensive services and, according to posts on online advertising forums and two advertisers, Google's app has been spotty. Unlike in previous years, the viewable URL and the destination URL now have to be the same for Google to approve the associated ads. Google sends emails when ads are rejected, but setting up notifications yourself makes it easy to take quick action. To advertise on Google products, brands must comply with Google's program policies; this is not news, but what we've recently noticed is that Google has expanded the application of these policies, which is having a real impact on the digital marketing efforts of affiliated religious institutions. Fortunately, Google allows the use of trademark terms in certain circumstances, even for resellers or sites that simply provide information. Yesterday (July 28, 2002), Google announced that it will bring a new strike-based system, called the Google Ads compliance system, to ensure that advertisers follow these policies and penalize those who don't. In addition, ads targeting personal injury cases will also have trouble complying with Google's strict advertising policies. Google's intention is to protect people from predatory attacks based on faith, but the policy is far-reaching, pointing to institutions that simply express their faith-based affiliation on their site. Google will not allow this because any type of redirection or domain masking causes ads to be rejected. Google will expand the ads-based system to other advertising policies over time; advertisers will be notified each time this happens. Understanding and following these policies is essential for any business looking to advertise on Google products. If you don't comply with them, you risk facing consequences such as account pauses or indefinite suspensions.